Free College Admissions Essays: Mathematics :: College Admissions Essays

Mathematics    I have always enjoyed mathematics from an early age. As I progressed through A-level, I began to appreciate the importance of mathematics in other science and in commercial life. I believe that a degree in mathematics will leave me very versatile in terms of a future career choice. From 1992 onwards, I was selected every year to represent the school for Hans Woyda Mathematics competition between Home Counties schools. In 1997/98, I was captain of the team. Previously, we have reached the semi-finals of the competition. I have also attained three gold awards in the Sharp UK Mathematical Challenge on the occasions I entered. I have also gained a Merit award in the British Physics Olympiad competition.    I enjoy computer programming and am fluent in Basic and Visual Basic. In 1997, I gained experience work with Cable & Wireless at their Mercury One 2 One division. This involved using a Unix based system running in real time with the company's other offices. During this time, I learnt to set-up spreadsheets for the company, requiring macro programming. The aim was to generate weekly forecasts.    The school participated in the Young Enterprise scheme, sponsored by major UK companies. The scheme entails setting up a business organisation with a board of directors comprising of members from various schools. As financial director of Avanti, which manufactured and sold celebratory cards, I was responsible for the company's financial health. The company made a considerable profit (67% net), leading to second position in the local competition. This experience gave me the opportunity to develop my organisational and communication skills. I was also an active member of the 6th form council with responsibility for ordering and monitoring stock for the vending machine.    Since 1994, I have played rugby for the school's 1st XV. I have competed for the school at 200m and recently took part in the 'Tough Guy' competition, an endurance course entailing several months of rigorous training and raising money for charity. I have recently gained my 1st Dan Black belt in Karate.

Problems With Leadership In IT :: Information Technology Essays

IT Leadership Paper As we go into the second part of the first decade of the new millennium the field of Information Technology has turned into a very important aspect of our lives. New and improved technologies are starting to become part of our lives without us realizing what this means. No one can argue that our lives have been simplified and improved by the technological gadgets, that over time we have been able to develop. But underneath the beauty of a product or a service lays the challenges and responsibilities many companies faced in order to be able to provide us with a service or to create a product. It is believed, that in many business, organizations or institutions the Information Technology Department is the area or the field that causes the most problems. One of the biggest reasons for which people tend to make this assumption or statement is that it has been hard to assimilate and integrate such a volatile department into the structure an organization had. People forget that having an IT department is a recent addition to the structural environment of a company or an institution. It was until computer became popular that people started to consider creating a department that would take care and provide technological solutions to the different issues that arouse due to the new technologies being implemented. Therefore it has to be taken into consideration that IT is an area that has not been fully developed to the extent of being completely incorporated into the traditional structure of a company. One of the reasons for which it has been tough to fully integrate the IT department is because of its constant change and need to stay up to date with the emerging technologies. When I say that it has not been fully integrated or incorporated I mean that we have not been able to understand the complexity of this assimilation in order to be able to get the best results. And by best results, I mean being able to come up with the best solution that arise with every situation and problem that comes up. It has been so hard to get out of this transitory situation due to the fact of communication problems. Companies and institutions took the wrong approach when the technologies started to emerge. Many top executives decided that it would be better to let the people that knew about computers and programming to focus in the technological area.

2 Timothy 3-4 Worksheet

2 Timothy 3-4 WorksheetThe Dangers of the Last Days (Ch 3) You should know this, Timothy that in the last days there will be very difficult times. 2  For people will love only themselves and their money. They will be boastful and proud, scoffing at God, disobedient to their parents, and ungrateful. They will consider nothing sacred. 3  They will be unloving and unforgiving; they will slander others and have no self-control. They will be cruel and hate what is good. 4  They will betray their friends, be reckless, be puffed up with pride, and love pleasure rather than God.   They will act religious, but they will reject the power that could make them godly. Stay away from people like that! 6 They are the kind who worm their way into homes and gain control over gullible women, who are loaded down with sins and are swayed by all kinds of evil desires, 7 always learning but never able to come to a knowledge of the truth. 8 Just as Jannes and Jambres opposed Moses, so also these te achers oppose the truth. They are men of depraved minds, who, as far as the faith is concerned, are rejected. But they will not get very far because, as in the case of those men, their folly will be clear to everyone. A Final Charge to Timothy 10 You, however, know all about my teaching, my way of life, my purpose, faith, patience, love, endurance, 11 persecutions, sufferings—what kinds of things happened to me in Antioch, Iconium and Lystra, the persecutions I endured. Yet the Lord rescued me from all of them. 12 In fact, everyone who wants to live a godly life in Christ Jesus will be persecuted, 13 while evildoers and impostors will go from bad to worse, deceiving and being deceived. 4 But as for you, continue in what you have learned and have become convinced of, because you know those from whom you learned it, 15 and how from infancy you have known the Holy Scriptures, which are able to make you wise for salvation through faith in Christ Jesus. 16 All Scripture is God-bre athed and is useful for teaching, rebuking, correcting and training in righteousness, 17 so that the servant of God[a] may be thoroughly equipped for every good work. Verse Paraphrase: 1. Paul is telling Timothy that in the last day’s trials would come and it would be harder to maintain faith in Christ. . The reason to this is because of people loving themselves and therefore loving money. And since they’d only know themselves, they would be proud, boastful, scoffs at God, disobedient to their parents, and ungrateful. They would not consider anything to be holy or sacred. 3. they will love what is evil and hate the good which would lead them to be unloving, unforgiving slanderous and having no self control. 4. For their sake of pleasure and self-love, they would betray their friends, be ruthless (reckless), very arrogant and prideful. . Paul says to stay away from these people who stick to the law and follow the law but which are far from the true meaning of righteousn ess. They’d deny the power of God since they’d be only relying on themselves. Who are verses 6-8 speaking about? Verse 6~8 speaks about evildoers and impostors who will eagerly seek for place to dwell in, especially woman who are gullible and full of their own sins. Just like Jannes and Jambres who opposed Moses, they will be notable in the eyes of God, and their ways would not go far.They’d appear as if they are â€Å"righteous† and knows the truth about God, but the core difference would be their action to the faith which would be absent to them. What example and charge does Paul give Timothy (10-17) He gave his own example of the trails and persecutions that he had faced, but not only that, he explains to Timothy of how God had been there through the trials to be overcome. He puts strong emphasis on the importance of the Holy scriptures and what the word of God is capable of doing to our spirits.What is the Mantle of Leadership Paul is talking about (4 :1-5 NLTSB pg 2067)? In the presence of God and of Christ Jesus, who will judge the living and the dead, and in view of his appearing and his kingdom, I give you this charge: 2 Preach the word; be prepared in season and out of season; correct, rebuke and encourage—with great patience and careful instruction. 3 For the time will come when people will not put up with sound doctrine. Instead, to suit their own desires, they will gather around them a great number of teachers to say what their itching ears want to hear. They will turn their ears away from the truth and turn aside to myths. 5 But you, keep your head in all situations, endure hardship, do the work of an evangelist, discharge all the duties of your ministry. Paul knew how the Holy Scripture could decide eternity in heaven or hell for those who follow or not follow God’s commands. He says to encourage or to rebuke while preaching the good gospel, and to be prepared to be persecuted for following Christ. The wor ldly people will only listen to what they want to listen and become blind to sound doctrine (which refers to the bible. )

Effects of Globalization Essay

Globalisation has been the most debated topic among businesspeople, economists and politicians in the recent years. Globalisation is defined as â€Å"the shift towards a more integrated interdependent world economy† (Hill, Cronk, & Wickramasekera, 2008). The trend towards greater globalization has been driven by two macro factors. The first factor is the declining trade and investment barriers that have occurred since the end of World War 2 (Hill, Cronk, & Wickramasekera, 2008). The next factor is the dramatic technology developments in recent years in communication, information processing and transportation (Hill, Cronk, & Wickramasekera, 2008). The following research will focus on the positive and negative impacts of globalisation on jobs, wages, the environment, working condition and national sovereignty. Jobs Benefits Heckscher-Ohlin theory asserts that more abundant a factor, the lower its cost (Hill, Cronk, & Wickramasekera, 2008). High population countries like China and India, which provide abundant labours in low cost, can attract more investment from overseas. Hence, globalization can boost greater employment opportunities in less developed countries (Ghose, 2000). For example, the rapidly expanding rose industry in Ecuador generates US$240 million in sales and supports tens of thousands of jobs in Ecuador (Thompson, 2003). Apart from that, India’s computer-software and service, which is undertaking the outsourced office functions for companies based in United States, Australia and the United Kingdom, has employed 1.3 million people in 2006 (Bhattacharjee, 2006). In addition, Accenture, which is a large US management consulting and information technology firm, has recently created 5000 jobs opportunities in software development and accounting in Philippines (Birnbaum, n.d.). Procter & Gamble has also employed 650 professionals who prepare the global tax returns for the company in the Philippines (Engardio, Bernstein, & Kripalani, 2003). The ANZ bank in Australia decided to increase 1100 employees in its Indian Information Technology operations based in Bangalore (The Sydney Morning Herald, 2005). Logitech as one of the world’s largest producers of computer mouse, has employed 4000 workers to assemble mouse in its own factory in Suzhou, China (Chief Executive, 2003). Costs However, globalization critics argue that technological change in globalization that favored skilled workers may have further depressed the demand for low-skilled workers (Goldberg & Pavcnik, 2007). Nissanke & Thorbecke (2008) also claim that new technology is heavily biased in favour of skilled and educated labour. Globalization is a threat for jobs losses to countries with lower cost structures due to lack of regulation or inadequate enforcement of labour, health, safety and environmental standards (Foley, 2006). For example, over 350 workers were retrenched in Australia and New Zealand as the manufacture plant of the iconic boot maker, Blundstone, would be shifted to Asia (Barlow, 2007). Apart from that, the Bank of America cut nearly 5000 jobs from its US-based information technology workforce and transferred some of these jobs to India since the work that costs $100 an hour in the United States can be done for $20 an hour in India (Engardio, Bernstein, & Kripalani, 2003). Apply the mercantilism theory, the ANZ bank’s step to increase employees in Bangalore will cost job loss in Australia while trying to save cost for the bank. Wages Benefits Workers in less developed countries can earn higher wages as a consequence of globalization (Brunner, 2003). Lustig’s study (1998) also shows that wages of skilled workers increased by more than 15 percent. For instance, a worker in Ecuador earns the equivalent of US$210 a month which is substantially above the country’s minimum wage of US$120 a month (Thompson, 2003). Levi Strauss & Co favours to do business with partners who provide wages and benefits that fulfill the applicable laws and match the prevailing local industry practices under the Global Sourcing and Operating Guidelines of the company (Levi Strauss & Co, n.d.). Costs On the other hand, globalization has reduced the wages of unskilled labor relative to high skilled labor in Latin America (Wood, 1997). According to Lustig (1998), wages of unskilled workers fell by 15 percent as a result of free trade. Environment Benefits Although there are many cases that show multinationals have caused many severe environmental damages, there are also multinationals that help preserve the environment. One of the examples will be The Body Shop. The company uses as little packaging as possible in order to conserve natural resources and reduce waste (Bartlett, Elderkin, & McQuade, 1991). Customers are encouraged to bring old containers to the shop to refill as a consequence in getting a discount on the next purchase by doing so (Bartlett, Elderkin, & McQuade, 1991). The Body Shop has made an agreement with the Kayapo Indians, who harvest Brazil nuts in the Amazon rain forest. One of the goals of the agreement is to protect the plants in the Kayapo Indians harvest in the rain forest (Bartlett, Elderkin, & McQuade, 1991). The company is now introducing plastic bottles made from 100 % recycled material. It replaced all its carrier bags with 100 per cent recycled and recyclable paper bags in 2008. It a lso increased the recycled content in the gift packaging (The Body Shop, 2009). Starbucks is another good example to show its corporate ethic in preserving the environment. For example, Starbucks is using the U.S. Green Building Council’s LEED ® certification program as a benchmark in constructing their high performance green buildings. (LEED ® is short for Leadership in Energy and Environmental Design) (Starbucks, 2010). Starbucks offers a 10-cent discount in the U.S. and Canada to encourage customers to use their own mugs or tumblers for their beverages. Starbucks introduced Grounds for Your Garden in 1995, which offers its customers complimentary five-pound bags of used coffee grounds to enrich garden soil (Starbucks, 2010). Costs Environmentalists believe that globalization can threaten the planet’s ecosystems (Jabbra & Dwivedi, 2004). They argued that the world is facing severe environmental challenges such as global warming, water pollution and acid rain (Jabbra & Dwivedi, 2004). For example, California winemaker Robert Mondavi planned to invest in a project in France to produce high quality wine that would be sold in Europe. However, the plan had been objected by the local environmentalists since they argued that the plan would destroy the ecological heritage of the area (Henley, 2001). The formation of the North American Free Trade Agreement (NAFTA) between Canada, Mexico and the United States in 1994 was opposed to allow US manufacturing firms to freely pollute the environment after moving to Mexico (Chaote, 1993). A BHP majority-owned mine was responsible for discharging the by-products from mining into the pristine Ok Tedi river in Papua New Guinea which can cause severe environmental damage. There was a dislocation of the local villagers as a result of the severe pollution (Lafitte, 1995). Shell as one of the largest oil producers in the world has been criticised for causing major oil spill incidents which results in the death of most agriculture and the contaminated of the farming land in Nigeria (Hinman, 1993). The solution to the problem is not to roll back the globalization efforts that have led to economic growth. In fact, it is to get all the nations of the world to set higher limit standard on pollutions. Working Condition Benefits Evidence indicates that foreign ownership improves the working conditions in the process of raising wages (Brown, Deardorff, & Stern, 2002). For instance, some responsible growers in Ecuador have joined a voluntary program aimed at helping customers to identify responsible growers. The growers have distributed protective gear, trained workers in using chemicals, and hired doctor to visit workers at least a week (Thompson, 2003). Under the Global Sourcing and Operating Guidelines of the company, Levi Strauss & Co favours partners who utilize less than sixty-hour work weeks and will not use contractors who require in excess of a sixty-hour work week (Levi Strauss & Co, n.d.). Levi Strauss & Co will only do business with partners who provide workers with a safe and healthy work environment (Levi Strauss & Co, n.d.). Business partners who provide residential facilities for their workers must provide safe and healthy facilities. For instance, Levi Strauss & Co terminated a long term contract with one of its large suppliers after discovering it allegedly forcing 1200 Chinese and Filipino women to work 74 hours per week in guarded compounds on the Mariana Islands (Donaldson, 1996). Unilever has a code of ethics to provide safe and healthy working conditions for all employees. Unilever implemented a coordinated response across all its operations to combat the outbreak of the Influenza A (H1N1) virus around the world. For instance, Unilever provided clear guidelines to its operations on how to respond to the pandemic, posted materials across the office and factory, highlighted the simple steps individuals could take to protect themselves and made sanitizers available in appropriate locations (Unilever, 2010). Unilever requires all its professional drivers worldwide to have regular medical check-ups to ensure their fitness to drive and have also banned the use of mobile phones while driving (Unilever, 2010). Unilever has globally launched a campaign named Lamplighter which involves coaching employees individually on their exercise, nutrition and mental resilience, and monitoring their progress through an initial check-up and six-monthly follow-ups (Unilever, 2010) . Costs According to Schaeffer (2003), globalization has contributed significantly to the poor working condition of workers. Some critics also state that globalization has a deleterious effect on working conditions of workers in most of the developing country (Frenkel & Kuruvilla, 2002). For example, workers in Ecuador always fumigate roses in normal clothes without any protective equipment (Thompson, 2003). Some scientists state that many employees in the industry have serious health problems as a result of exposure to toxic chemicals (Thompson, 2003). A study from the International Labour Organisation claimed that female employees in the industry had more miscarriages than average and 60% of the workers suffered from headaches, nausea, blurred vision and fatigue (Thompson, 2003). Apart from that, Nike has always been accused for violating the employees’ right in the workplace. In 2001, the Panorama team uncovered occurrences of child labour and sweatshop working conditions in a Cambodian factory used by Nike. They work seven days a week, often up to sixteen hours a day (Kenyon, 2000). Workers reported that they were punished to clean toilets or run around factory grounds as a penalty for being late (BBC News, 2001). There were also reports of workers being coerced into sex and being fondled by managers (BBC News, 2001). Workers still work in dangerous conditions such as inhaling toxic chemicals and losing fingers in cutting machines (BBC News, 2002). While auditing 569 factories in 2003 and 2004, Nike found that up to 50 percent of the contract factories restrict workers’ access to toilets and drinking water during the work day (MSNBC, 2005). National Sovereignty Cost Economic globalization has caused the loss of national sovereignty as the inability of national governments to control their citizens (Allison, 2000). Schaeffer (2003) also claims that globalization has prompted a nation to have limited sovereignty. This is because increasingly interdependent global economy shifts economic power away from national government and towards supranational organizations like the World Trade Organisations (WTO), the European Union (EU) and the United Nations. WTO can instruct a member state to alter trade policies that violate GATT regulations. If the violator refuses to do so, the WTO allows other states to impose trade sanction on the transgressor. The European Union (EU) lost its national sovereignty while banning the imports of hormone-treated beef from the United States that might lead to health problem. This is because EU ban was not allowed under the General Agreement on Tariffs and Trade (GATT) of World Trade organization (WTO) (Hill, Cronk, & Wickramasekera, 2008). However, EU refused to comply with it and US government imposed 100% tariff on imports of certain EU products (Hill, Cronk, & Wickramasekera, 2008). It shows that EU’s decision is bind under GATT. Nigeria has lost its national sovereignty in the oil industry since the government is afraid to harm the nation’s economy. Not only do the multinationals take all the profits, they also give all valuable positions to foreign specialists brought in. This only leaves bad, low-paying jobs to the locals. As a result, the country does not receive any profit it should for natural resources found on its land. (Combating the exploitation of workers in developing nations by multinational corporations, n.d.). Conclusion Last but not least, it is not surprised to learn the fact that there are winners and losers in the process of globalisation since the costs and beneï ¬ ts of globalization are not equally distributed (O’Hara & Biesecker, 2003). However, â€Å"globalisation has brought more benefits than costs† (Gunter & van der Hoeven, 2004). Globalization is an extremely powerful movement and it is impossible to stop it (Cummins & Venard, 2008). Thus, all countries should involve in free trading in order to enhance the world economy.

Fifth Amendment

The Fifth Amendment dates back to the 17th century, in England. They used it to protect their citizens. It was designed to protect us just like it protected the people in England. It protects us against government authority in a legal procedure.Amendment 5 states, â€Å"No person shall be held to answer for a capital, or otherwise infamous crime, unless on a presentment or indictment of a Grand Jury, except in cases arising in the land or naval forces, or in the Militia, when in actual service in time of war or public danger; nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb; nor shall be completed in any criminal case to be a witness against himself, nor be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use, without just compensation.Question #1 What specific constituencies supported the provisions of this amendment at the time of the Constitutional Convention? Who wer e they and why did they support it? The Federalists (James Madison) introduced and supported the provisions of the 5th amendment. Madison included a constitutional provision that an individual shall not â€Å"be compelled to be a witness against himself. † Congress added the words â€Å"in any criminal case†, meaning that the provision, which will become one of the Fifth Amendment’s clauses providing safeguards against abuse of criminal laws.Because the idea that double jeopardy was wrong was so widely upheld by the colonists, James Madison also presented the Double Jeopardy Clause to Congress. Question #2 Were there any groups or persons that were against the inclusion of this amendment (or any part of it)? Who were they and why did they not support it? There were not any groups or persons that were against the inclusion of the 5th Amendment at the time of the Constitutional Convention. Question #3 Were there any changes or modifications proposed that were not included in the amendment? Who or what constituencies supported or opposed the proposed changes?Why? Many representatives rose to argue that Madison’s wording of the Double Jeopardy Clause was not strong enough. Madison had worded his Double Jeopardy Clause like this, â€Å"No subject shall be subject, except in cases of impeachment, to more than one punishment, or trial for the same offense. † Some representatives argued that the phrase â€Å"or trial† would prevent people from receiving a retrial if they had convicted improperly in their first trial. Eventually the phrase was left out, and the Congress and the States voted to make the Fifth Amendment Double Jeopardy Clause, as we know it, law.Question #4 What (if any) were the historical causes for this amendment to be important enough to be included in the original Bill of Rights? The Fifth Amendment states that â€Å"No person shall be compelled in any criminal case to be a witness against himself. † This right was created in reaction to the British courts of equity in 1487. These courts were truth-seekers. The prosecutors did not have to prove the case instead they got proof from confessions out of the accused. The accused were required to answer any questions from the prosecutors at any time.The common law courts of England adopted the principle of nemo tenetur – that no man should be bound to accuse himself. The right to be free from self-incrimination was established in common law throughout most of the colonies before it appeared in the US constitution. Question #5 Have there been any attempts to change or repeal this amendment through the years? When and by whom? Who or what constituencies supported or opposed the changes or attempts at repeal? Why? SOURCE 1 (http:/www. enotes. com/american-court-case) The 1887 Act of Congress allowed the government to compel an individual to testify against himself.Counselman vs. Hitchcock 1882. In 1891 Charles Counselman, a grain businessman was brought before the court for violation. The Chicago court requested it mandatory that Charles answer certain questions; Counselman refused on the grounds of self-incrimination. The Supreme Court, with Justice Blatchford giving the opinion, declared the 1887 law as related to the Fifth Amendment is not of the Bill of Rights. Source 2 (www. blackwellreference. com/public/tocnode The California State law granted power to prosecute any criminal defendants who exercise his or ‘her right to silence’, by interpreting the silence as an inference of guilt.In 1965 in the Griffin vs. California, Dean Griffin was accused of murder. In the court Griffin refused to speak. His silence was ruled as an acknowledgement of guilt and Griffin was sentenced on those grounds. The Supreme Court, with Justice Douglas giving the ruling, declared that inferring that a person’s right to remain silent is to be deemed guilty is changing the Fifth to suit the court. Source3 (ht tp;/ www. lectlaw. com/files) California State instituted the law of â€Å"Immunity† which compels an individual to testify against himself, with the guarantee that it will not be used to prosecute him.In 1972, Kastigar vs. United States, Charled Kastigar refused to reply even though he was given the guarantee. The California law was qualifying the Fifth Amendment’s right to be silent. The Supreme Court Judge Powell delivered the opinion, which granted â€Å"Use Immunity† which was compatible with the Fifth Amendment. Use Immunity would not allow anything that was given in testimony to be used as evidence for prosecution, nor in any other succeeding case against the defendant. Question #6 Are there currently any constituencies that want this amendment changed, abbreviated, expanded or repealed?Who would support such changes and why? Who would oppose such changes and why? In 2007 George W. Bush issued an executive order that effectively destroyed the Fifth Amendm ent. This executive order that he signed claimed that he has the power to seize the property of any person who undermines efforts to promote economic reconstruction and political reform in Iraq. Bush declared that he can take people’s property without due process if the government determines in some way that a person is undermining efforts to promote economic reconstruction and political reform in Iraq.

Midwifery Essay Example | Topics and Well Written Essays - 1500 words

Midwifery - Essay Example In midwifery, for instance, clinical audit is used in monitoring and improving excellence and quality of care. In the United Kingdom (UK), two major bodies help in ensuring that midwifes deliver quality services to their patients. These include the Nursing and Midwifery Council (NMC), and the National Institute of Clinical Excellence (NICE) (Marshall & Jackson, 2013). NICE offers national advice and guidance to help improve quality of health and social care. It is an agency under the National Health Service (NHS) having the responsibility of ensuring the promotion of clinical excellence of service providers in Wales and England through developing recommendations and guidance regarding the efficiency of medical and treatments procedures (Brayford et al, 2015). NMC specifically ensures provision of quality services through describing legal and ethical obligations of nursing and midwifery practice (Tingle & Cribb, 2013). With NICE and NMC in place, a standard clinic audit has been set in place for midwifery. This audit acts as a tool for quality improvement since it demonstrates whether a midwi fery staff makes real efforts in delivering a professional care of high quality to all patients (Harris & Murray, 2013). An institution like the Royal College of Midwifery (RCM) plays a key role in the dissemination of information regarding professional midwifery practice; therefore it ensures that the UK has a nationwide recognized and well established platform for good midwifery practice (Jordan, 2010). Clinical audit in midwifery is generally applied in gauging devotion to clinical practice guidelines considered to be evidence-based (Spiby & Munro, 2009). This audit helps midwifes in measuring their current practice and afterward notes any gaps. The key aim of midwifery audit is to thoroughly measure how well midwifery is done and to offer feedback to make efficient the local performance of midwifery care (Bowie et al, 2011). The auditing of

Strategic Marketing Plan Term Paper Example | Topics and Well Written Essays - 5000 words

Strategic Marketing Plan - Term Paper Example Budget is tight for the first year and as such, management shall be more than careful in its decision making for the business. Employees shall carefully be chosen and the owner shall make sure that each personnel are oriented towards achieving its corporate goal which is to start gaining profit by the end of the first year. Competition would be very stiff with the presence of various coffee shops that have already established their presence in various parts of Dubai and the rest of the United Arab Emirates. Aviano Coffee is also confident in being able to make gains through its Internet channel. Its Marketing efforts shall be intensified to ensure that the corporate message is brought across the target market. To cap this off, Aviano Coffee Shop wants to achieve two things with the business: to share excellent coffee experience through its quality products and to gain profits to ensure presence in the market for a long period of time. II. BACKGROUND Coffee remains to be one of the mo st preferred beverages anywhere in the world. In the US, it is estimated that 50% of the total population or approximately 150 Million Americans drink coffee in any form, be it espresso, cappuccino, latte or cold coffee. Moreover, among these coffee aficionados, the average consumption is 3.1 cups per day (Coffee Business Statistics Report 2010). As such, it is expected that more and more Coffee shops open and thrive serving the tastes of these coffee lovers. Despite the presence of numerous Coffee shops in the country, there is yet room for more entrepreneurs who want to serve the needs of the Coffee lovers. While some may opt to go traditional, others diversify to create concept shops that do not only serve ordinary coffee, but also the fast growing industry of specialty coffee. It is with these premises that the author proposes to bring into local franchise the Colorado based brand Aviano Coffee. Aviano Coffee is popularly known in Colorado, with its market reach extending to oth er cities in Denver. Its product line highlights Latte Art, where baristas manually extract espresso. The key to competition is the manner by which specialty coffee drink is done, focusing on aesthetics of the coffee products and the ambience within the coffee shop, which focuses on the 18th and 19th century. Management wants to bring its clients into the specialty coffee experience capturing olden moments through appropriate interior design and shop structure. The thrust is to bring into the shop people who intend to have a good coffee experience (Aviano Coffee 2011). Bringing the concept store in Dubai will prove to be a challenging but exciting experience for the owners. Promoting the business within a unique culture, there will be little tweaks into the concept to ensure that the target market will feel most welcome when entering the concept store. This business plan discusses the strategies by which the concept is introduced to the target market in Dubai, and hopefully to other cities in the United Arab Emirates. III. SITUATIONAL ANALYSIS The United Arab Emirates is considered to be one of the most liberal Middle East Countries in the world, according to the State of World Liberty Index It is also considered to be the 5th highest in the whole world basing on GDP per capita, and is the fastest growing economy globally (Top 5 Most Liberal Muslim Countries 2011). The presence of bars, clubs, movie theatres and commercial